Facebook Advertising! Are you wasting money?

People think advertising in SMM especially in Facebook is like a paid ride, they are paying for the ad and it delivers them exactly where they want to be!! is it really this kind of easy thing? Absolutely not!they are terribly mistaken! SMM advertising is now popular and too competitive, it is not really easy to chase it in a flexible way because of its overwhelming level of sophistication and complexity.

In this article, I will explain about Facebook ads and some tips and tricks for competitive bidding, budgeting, and creative strategy. So let's start--

I think Facebook probably doesn’t need much of an introduction. It is the largest social media platform with 2.19billion monthly active users. They have their own messaging platform and acquired WhatsApp, Instagram and the virtual reality company Oculus VR.

Why Facebook? Facebook now not only social media but a lot of more. Everyday Facebook active users are 1.45 billion. it's really huge and people are logging here to share their own created content or to engage with others shared contents, brands activity and content. Advertisers are now much comfortable with facebook from other SMM platforms. They can use their rich data to advertise very specific audiences. As billions of audiences using Facebook for daily basis, it can easily understand why brands give priority to Facebook for their digital marketing strategy.

Available ad formats in Facebook advertising-

• Video
• Image
• Collection
• Canvas
• Carousel
• Slideshow

To know more please visit:- Facebook Ads guide

Without proper knowledge in ad format and how Facebook ads compete you will waste your valuable money and time. So before proceeding for facebook bid make sure you know the strategy and backend game which play a vital role to make your campaign win.

Facebook ad auction is tricky and complex. It is not like general biding. In almost every media platform have the automated bidding system but if you always go for that definitely you are just a virgin in this mechanism. I am not saying that they are ineffective but I am trying to make clear that if you know the actual mechanism behind the bidding system you will win the race.

Regular biding is if you pay highest you will win but this is not the same on Facebook. Facebook ad auction is similar to Google AdWords. Advertiser goal is to reach the targeted audiences and drive results, both objectives can be found if advertiser creates a relevant and positive experience for the end user. both are must use principle for winning the facebook auction. facebook will give you two options to choose: Automatic or Manual.

From my point of view, Manual bidding is more effective than automatic bidding. let's clarify why I am on side of Manual bidding. Bidding is truly a competition and nowadays it's getting more expensive and strategical. if you want to enter the world of absolute competition and reach the advanced audience this is the must option for you otherwise you can go for Automatic Bidding where average satisfaction is the maximum result.

Optimization is the key to a successful investment in the advertising industry, so for a strategic optimization to reach your goal with lower cost manual bidding will give you the real opportunity. In Facebook, you will find two options when you are ready to bid for click or conversion; Average and Maximum.

You already know the different platform will give you different kind of benefit but forecast, prediction and reporting criteria are almost same for all ad servers. There is some unique feature in some ad server but you will also find this kind of service to another ad server in a different way. In facebook relevance score and Google's Quality score is a very helpful tool to understand your next level of thinking about your running ad.

People are often getting frustrated when they found their relevance score is lower from their expectation but they don't know the big picture. I crosschecked the reason behind their frustration about it. I observed that they actually don't know their goal when they are working with many targets like driving conversions, purchases, or any other form of direct response. When you are working with limited actions goal, yes it's considerable but not for the whole aspect of your big targeted campaigns.

Estimated Action Rates, Proper use of bid, creative and targeting, Goal set up, Optimization etc are common in advertising platform, I think you probably know the technique to implement these things in a strategical way. Once you understand the relationships among them success will knock on your door. So try to strategically manipulate your knowledge about Facebook advertising for your self-benefit.

Facebook has lots of more function to run your ad smoothly but it's you who will ensure that you know the gig about facebook marketing strategy. I started this article with an example of a paid ride but remember this was not a joke. I was quite serious because your inefficiency will slow down the process of strategic advertising. Learn more and more before you heading to Facebook advertising then you will find the real taste of this giant advertising platform.