Advertising - Digital Billboard

Advertising in billboard started not in recent years. You may be hearing a lot about billboard advertising in recent years once billboard advertising going digital day by day. Before jumping to the main point, I need to clear that Indoor advertising and Outdoor advertising are different. Also, you need a clear and polish concept about the print, online and digital advertising to go more deeply about them. Since we already know a lot about print media advertising and its capability, its time to move forward with the billboard advertising.

Advertisers are trying to get in touch with their target audiences by any effective means. Digital Billboard advertising nowadays showing an efficient marketing path due to recent advance technical improvement. The recent invention in digital screen technology making a great impact in this advertising form.

If you are passing a busy location in your area, you will see a large or small digital billboard with a short video ad. Generally, digital billboards place in the busiest location so that more people can see the ad. If you want to target your potential customer immediately after you decided to launch your outdoor advertising campaign, then digital billboard is a great option for you. It reduces paper cost and not time-consuming. You can immediately change any message if you want. As the ad is sent electronically to the screen, you don't have to wait for a long time. You can send multiple messages at any time. The most important thing to note here is, you can target on location base if your stores are in different areas. So, if we summarize why advertisers are exiting to advertise on a billboard, we can list the benefits and opportunities like below-

• Reduce advertising cost.

Digital billboard reduces huge advertising cost comparing to other outdoor advertising like print media or any traditional marketing in digital screen.

• Time flexibility.

You are the owner of your time. You campaign start date, launching hours, dayparting all of the things depends on your strategy and digital billboard advertising will give you the flexibility to use such chances.

• Location-based ad.

If you are own different shops or service in different locations, you can show the ad based on the locations. Not everything is popular in every location, so here comes your data in play. According to your data you can, advertise the product where it is more popular.

• Different messages option.

People are more interested to see the video instead of any static images. When they stuck in the traffic or passing the busy area, a short video can perform more and more. You can deliver as many messages as you want in this timeframe.

• Weather-based targeting.

Weather-based targeting is a great opportunity here. For example, if it is rainy you can advertise your umbrella store.

• Ad rotation capabilities for gender targeting.

If you book 30sec, you can show two ads by rotation.

• Countdown messages.
• Must see option for the people.

There is no option to avoid your ad. In YouTube, we can see such kind of ad which don't have any option to skip. Your ad is unavoidable because the billboard is straight to an audience and he needs to pass that busy area without any option.

• Eye-catching ad with premium quality.
• You can reach any kind of audiences.

In a buyer journey, people search for the specific product on the search engine. In this situation, sometimes they change their mind once they see another offer related to that product on any other website. So, here search engine marketing plays a great role. When a customer went to the market to purchase something from a specific shop, in the meantime if you offer the same product and advertise it in front of that market, they may change their mind instantly.

Although there are many pros in digital billboard advertising, there are also some corns like unavailable reporting, Data management, re-targeting etc.