SMM (স্যোশাল মিডিয়া মার্কেটিং) - SJM POST

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SMM (স্যোশাল মিডিয়া মার্কেটিং)

স্যোশাল মিডিয়া গঠিত হয় ওয়েবসাইট এবং মোবাইল অ্যাপস মাধ্যমে যেখানে মানুষ একজন আরেকজন এর সাথে সংযুক্ত হয় বিভিন্ন কাজে অথবা বিনোদনের জন্য।এছাড়াও নিজেদের বানানো বিভিন্ন কন্টেন্ট যেমন ইমেজ, ভিডিও অথবা লেখা শেয়ার করে একে অপরের সাথে।
বর্তমানে সোশ্যাল মিডিয়া পুরো বিশ্বকে ধীরে ধীরে দখল করে নিচ্ছে কারন ডিজিটাল মার্কেটারদের জন্য এটা সহজ এবং কার্যকরি পন্থা। SMM এ অনেকগুলো সুবিধা আছে। যেমন, এখানে পণ্যের বিস্তারিত জানতে পারে একজন ভোক্তা। আপনার ব্র্যান্ড এর প্রতি কাস্টমার এর পজিটিভ এটিটিউড এবং ট্রাস্ট বিল্ড করার জন্য SMM হল সেরা একটি বিজ্ঞাপন মাধ্যম।
এক্ষেত্রে মনে রাখতে হবে, SMM এ মার্কেটিং করা যতটা সহজ আবার ততটাই কৌশলী হতে হবে আপানকে। অনেক বেশি গ্রাহক দেখে আপনি যেমন তেমন ভাবে মার্কেটিং করা শুরু করলে আপনার লাভের চেয়েও ক্ষতি হওয়ার সম্ভাবনা থকবে বেশি। যেমনঃ- কখনো কখনো অনেক ভাল এড শুধু সঠিক জায়গায় এবং সঠিকভাবে না বুঝে চালানোর জন্য ভুলপথে ভাইরাল হয়ে যেতে পারে কারন SMM এ হাইলেভেল সিকিউরিটি থাকে না তেমন পরিমানে। 

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