A brief history of advertising

 How did the advertising industry get to where it is now?

1704> Newspaper

1835> Billboards/Out-of-Home

1872> Direct Mail

1922> Radio

1941> Television

1994> First-ever banner ad achieved a 44% CTR

1996> Yahoo! First Search Engine advertising

2002> Google AdWords (Introduced bidding process to search)

2004> Facebook began incorporating ads

2005> YouTube (As you tube grew in its reach so did video advertising)

2007> Changed the way consumers access media and interact with brands.

>>>>> Digital

• Traditional advertising channels such as newspaper date back to the 18th century
• Digital advertising started in the late 20th century
• The internet brought about a significant change in the way consumers interact with brands