Programmatic Audio Ads! Are you ready?

Yes, it is the online advertising giant Google, who announced on Wednesday that it will begin offering programmatic audio ads through

• Spotify,
• SoundCloud,
• Tune In and Google Play Music.

Starting this week, brands will be able to buy the ads through Google’s DoubleClick Bid Manager.

Programmatic self-sufficiency is the most important thing for the marketers. We need to say thanks to MightyHive, another legend programmatic solutions partner that serves forward-thinking marketers and agencies on the path to programmatic self-sufficiency. They first took the step to run a test campaign with DBM and success was 100%.

Best Part:-

• (CPG) brand who are looking to increase the awareness of their product and services.
• This will increase the store visits. (by driving new traffic and geolocation tools)
• Reach some special type of audiences (fitness enthusiasts, always on the move, song lover, traveler etc)
• Users who aren't able to interact with the display or video ads for many reasons is the key targeting option.
• Digital Radios will now play a vital role to reach the targeted audiences or expand the current campaigns.
• Run of site or Skew age targeting is a plus. also, DMA will help to allocate the specific budget to specific importance.
• According to the result from MightyHive campaign, +7.5M impressions delivered by programmatic audio ads, +7500 clicks delivered, Over 95% ad completion rate, In addition to audio delivery, that campaign drove a 0.11% CTR, which is 1.2X higher than the average display CTR of 0.05% *(Data collected from google)

Advertisers are also ready to accept this opportunity because since early 2017 they are ready to cover their young audience with audio ads who are always on the go. More and more streaming services are involving into the automated advertising, so publisher ratio is increasing and around 25 percent of consumer time spent on mobile devices is now going to music, podcasts, and other audio. It's really growing quickly and within a single app and channel, opportunity increasing significantly.

Although Rubicon, Triton, Appnexus are running audio ad inventory since a long time, new exchanges will also play an important role in this rapidly growing channel. Although some advertisers are very much aware of brand safety, now time to see how they will satisfy via google.