RTB, Programmatic Direct, and Private Marketplace
Real-Time Bidding (RTB), Programmatic Direct, and Private Marketplace are important things nowadays in digital ad operations. If you want to learn these things, you need to learn the difference between them.
It is difficult to comprehend these terms without proper knowledge about the deep process of them. Even for the most seasoned marketers, it's tough to understand them. These media-buying methods are so much popular in online ad operations.
Because they are under the umbrella of Programmatic before going into deep of them you need to understand the term ''Programmatic".
Automatic process of buying and selling of online media efficiently and quickly by using various technology, user data and algorithms.
Before programmatic, Manual media buying or manual-insertion orders was working in person where the advertiser would contact publishers directly to purchase ad space.
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