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| emarketer.com |
According to "emarketer" Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion.
Google is always a key player in this industry. Many small companies are also growing, but google made an efficient and robust ad ecosystem. Almost every online ad somehow touches google's masterpiece online ad ecosystem. Google acquired some big advertising tech company in recent years and growing with more strength and dominant force. Display Network, YouTube, and search platform are the biggest tools of this giant advertising platform.
Google's ad ecosystem works very efficiently. Google ad server is "Google Campaign Manager". DSP is "Google Display and Video 360". Publisher side ad server is "Google ad Manager".
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