Life As An Ad Ops Professional

Life As An Ad Ops Professional

It's been a while, working as an ad trafficker in Digital ad operation, the most crucial part of advertising. Everyday new challenge, different task and making things easier for others are regular responsibility here. In this digital era, this field is still obscure to many people.

As an Ad Ops Professional, we maintain lots of checklists to ensure day to day quality performance. Traditionally, ad ops people were doing things like A/B testing, ad call monitor, Performance check, website issues etc. Now Ad Ops expanded towards many more like Analysis, Optimization, product implementation etc. Also, ensuring the proper delivery, troubleshooting and making the media template is also the current responsibility of ad ops people. Unfortunately, these people always remain behind the scene.

Client demands sharply increasing day by day. Maintaining a chain with all the parties involves in an ad needs pro activity and strong capacity. Disappointing matter happen when some non-tech-savvy client blame if anything goes wrong with the site! Some clients even stuck by saying that I have a Facebook page and I do digital! Although things are changing very slowly in this regard but the bright side is positive feedback.

It undoubtedly proved that you need to reserve a chair to sit together with the Ad ops people to make your goal clear and success in this industry of advertising. These people are working hard to ensure your relaxation. It's time to make the right call whether you want to do things like you always do or you want a do it with the right people who spent most of the time with updated technology.

An interesting fact is most of our acquaintances outside of the ad industry generally have no idea what we do for a living! Within the industry, most have a basic idea although it's not enough to keep that pace all the time. People who work with the ad ops people are not well structured to understand how much work needs to be done day by day as an ad ops people. Additionally, involvement with the new tasks like research, sales and implement the new strategy is a part of their regular task which makes complexity to understand them.

Years ago ad ops and sells were complete two different departments. The current situation is different as programmatic ruling everywhere. Acceptance ratio is rapidly growing. Hope is, many of them are now getting the new title. Moreover, they enjoy their job and always keen to enhance their knowledge. Knowing different platforms, familiarity with so many task type, improvement of continuous communication skills are the most important challenges they face in their whole career.