Managing Ad Campaigns - Part 2

Managing Ad Campaigns - Part 2

If you miss the previous one, please go to the below link

Managing Ad Campaigns - Part 1

As I announced earlier, I will write about this topic maintaining a series. Here goes the second part of this series Managing Ad Campaigns! Read the whole article and never stop suggesting me better to improve my blog's quality!

In this part, I want to discuss some basic tips for your creative. You are reading my blog's this content but have you notice some ads around this content! Yes, you probably saw that. If you deeply try to understand the concept of ad places and ad sizes you can learn tricks from here. Please don't forget to share what you just learned by seeing my ads around this content. I will share this in the next part!

So, before creating a creative, you should consider many facts. First of all the platform, the size and the design. We visit websites not for ads but for content! So ads are optional for an audience. Suppose you are going to visit someone dearest to you. In the middle of the path, someone trying to interact with you or someone helping you in a complex way to reach your destination. Both are annoying, right? In the same way, ads are always annoying for many people. You need to prove that these ads are the solution for the next addition to your content.

According to my personal experience, many advertisers create creatives which are not direct or straightforward! We all know that Google and other platforms do not want to annoy the user with indirect long-form content in the ads. What's the actual problem with long-form content ad! Well, this is a huge discussion. I will write about this in any of my next articles. Stay tuned and don't forget to subscribe for newsletter.

A quick tip is when you are creating an ad for a survey make sure you are making this for only survey purpose. Audiences are now so much intelligence understanding the ads appear in front of them. When I was new in AdTrafficking, I saw many advertisers wanted to serve all their messages to their audience in a single banner!! Please never create this kind of banner. Our platforms are now amazing. They can accept different ad sizes and have different formats available! You need nothing to worry about anything except your great strategy.

Too many options in a single interactive banner will create confusion. Remember, Please do not make any creative complex for the audience. This will harm your advertising strategy along with your brand's awareness programme. Be careful when writing the ad copy. Every word and colour combination should be specific to the audience. The unnecessary sentence will reduce the possibility of clicking the ad by an audience. We all know banner blindness is a common practice in online, but it's your strategy which will help you to overcome this barrier.